The use of RFID technology in the retail industry promotes sales growth, cost reduction and increases customer satisfaction.
Currently, 50 million Levi's products are tagged with UHF RFID labels. The entire process is based on source tagging. By 2021 a total of 3,000 Levi's stores will be equipped with UHF RFID technology.
Levi's was founded in San Francisco in 1853. Today, Levi's employs 14,400 people worldwide. Levi's products are currently sold in over 50,000 retail locations in 110 countries and online.
The challenge that many stores face: How can customers always find the exact item they are looking for? Ideally, the customer will find the desired model in the desired size on the designated shelf. The frequent store reality: Either the model they are looking for is in a different location or has been sold out without a replenishment process.
Objective
Levi's implements 100% source tagging of all articles. The RFID tags are not (yet) used for the supply chain processes down to the individual stores. In production, all articles are marked with RFID tags. The separation of goods with and without RFID chips in the process is inefficient.
An inventory of the entire shop floor, with defined routes, using an RFID handheld device takes a maximum of 20 minutes. A short-term and comparable duration and accuracy of data collection is guaranteed. The achieved accuracy of the inventories is on average over 98 percent in the store. Collected inventory data is used for automated floor replenishment reports. These reports immediately trigger the replenishment of missing articles from the backstore.
Customer satisfaction is increased and turnover is boosted. Stores in which the RFID application is already fully operational record an average increase in turnover of five percent.
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