Joining RFID Forces to Support Global Industrial Production

The Acquisition of Smartrac by Avery Dennison was Finalized in February 2020!

Large daily volumes in industry, VDA requirements and the transformation in the automotive industry – Frank Smits, Avery Dennison, and Lauri Hyytinen, Smartrac elaborate in an interview with RFID & Wireless IoT Global, about synergies of joint production and development power, as well as the next steps focusing on industry-related topics.

The Broadest RFID Portfolio in the Market

The combination of the two companies has created the broadest RFID portfolio in the market. Now with seven production sites worldwide, the company is well positioned to drive growth in new and existing sectors and meet high volume requirements across multiple industries. One of the areas of focus is developing the industrial sector and expanding on the opportunities within the automotive industry.

In recent years, Avery Dennison has also invested in companies such as PragmatIC and Wiliot to further expand its technology portfolio.

Avery Dennison: ~30 Billion Tags Delivered to Date

As the market leader in the retail sector, Avery Dennison Intelligent Labels has delivered more than thirty billion tags in recent years. “It is our continued ambition to drive market adoption within the automotive industry," says Frank Smits. “The acquisition of Smartrac will further help us to leverage and build market momentum with a broader product portfolio and an expanded manufacturing footprint.”

Smartrac: Working Closely with Automobile Manufacturers and Tier 1 Suppliers

With projects at virtually all automobile manufacturers and suppliers, Smartrac, founded in 2000, has approx. 900 employees and in 2019, achieved a turnover of more than 126 million Euros, in which industrial applications played an important part. “We work very closely with almost all European automobile manufacturers and Tier 1 suppliers.

By joining forces with Avery Dennison Intelligent Labels, we now have even greater resources – particularly through the cooperation with the research and development team – to support the industry even more effectively,” says Lauri Hyytinen, who believes that “automotive processes are ideally suited for the use of RFID technology.”

7 Production Sites Worldwide

With the integration of Smartrac into the Avery Dennison Intelligent Labels business, an RFID company has been created that has seven production sites worldwide. Avery Dennison already has manufacturing facilities in China, Mexico and Romania. The acquisition adds four production plants in China, Malaysia, Germany and the USA with a total capacity of 10 billion RFID tags per year.

Find Out More!

The two RFID experts are also talking about future developments of RFID and BLE technology, as well as some future prospects regarding the automotive industry and company-related topics. Read the whole story exclusively in the RFID & Wireless IoT Global, issue 02-2020.

 

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Jordi Baeta
Jordi Baeta
Market Development Manager RFID EMEA
Sant Quirze del Valles, Spain
Jasper Zonnenberg
Jasper Zonnenberg
Global Senior Director, Converter Leverage and Aviation Market Development, Intelligent Labels
Oegstgeest near Amsterdam, Netherlands
Frank Smits
Frank Smits
Business Development Manager Intelligent Labels
Oegstgeest near Amsterdam, Netherlands
Tony Fazhev
Tony Fazhev
Product Manager Intelligent Labeling, Europe | RFID Team
Oegstgeest near Amsterdam, Netherlands
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